Is China Dominating the Global Auto Industry? China Automotive World The global automotive industry is look on at a wonderful shift as many of Europe’s legendary car engineers and designers are being drawn to China’s rapidly growing electric vehicle sector.
Among these well-known names is Wolfgang Egger, a design icon behind the luxury cars of European giants like Alfa Romeo, Audi, and Lamborghini. Egger plays a very important role at BYD where he serves as the chief designer.
Giles Taylor, who spent much of his illustrious career at Rolls-Royce and is attributed with designing the iconic Phantom, has joined China’s FAW. Tasked with crafting the luxury Hongqi brand, Taylor’s talents are now based on creating the “Chinese Rolls-Royce.”
Peter Horbury, whose name is synonymous with Volvo’s winning, also transitioned to the Chinese automotive sector following Geely’s acquisition of Volvo. Now, Horbury dedicates his efforts to converting the future of Chinese car design, with his latest project being the Zeekr 001, an EV that reflects his mastery and innovative approach.